Taco Mac

Client

Taco Mac is a well-loved sports bar with 30 locations around the Atlanta metro widely recognized for their hugley diverse beer selection and world-famous wings.

Background

For 7 years, I worked in a variety of capacities for Taco Mac including everything from establishing their brand voice and tone, directing dozens of photoshoots, establishing their competitive brand positioning, creating a conversion-driven website, and running their social accounts.

Role

Creative Director

Copywriter

Social Media

National Wing Day- Horoscopes for Social and Web

Web Design and Integration

Real Time Beer

With thousands of rotating taps, Taco Mac needed a real time, interactive way to show their loyal beer drinkers what's new and noteworthy.

We connected the beer data base to a scrolling ticker and chart on the homepage which gives visitors a live view of the freshest pours.

Optimized Online Ordering

We worked extensively to redesign and organize the Taco Mac menu and designed it to display in a way which drove conversions and encouraged menu exploration. The addition of a sticky location finder at the bottom of the page helped simplify the ordering process.

The new menu saw an increase in conversions of 40% and continues to grow.

Photography

Creative Direction & Styling

I organized and directed dozens of photo shoots for Taco Mac from highly stylized conceptual shoots to capturing their entire menu for online ordering. Below are a few select favorite projects.