copywriter | creative director
Rumbling Bald
Client
Rumbling Bald is an idyllic mountain retreat tucked into the Blue Ridge foothills on the serene waters of Lake Lure.
Role
Creative Director
Lead Copywriter
Led UX/UI design process
Challenge
Rumbling Bald was ready for a refreshed brand position, identity, and web presence after decades of success in the North Carolina mountains. Our team was tasked with researching, positioning, and executing the entirety of the project.
Results
A down-aged market position, elegant brand refresh including all language and visual elements, and all updated work applied to a fully custom new website which has increased visitor conversions and improved brand perception.
Brand Video
Tagline & Positioning
Our new market position is meant to appeal to younger families, adventure seekers, and those looking for somewhere to get out in nature that doesn't require a long trip or bank breaking reservation.
The new stance leans into the natural wonders of the resort, the abundance of adventure possibilities for all ages, and the fact that it's right around the corner for a majority of visitors.
The refreshed brand and position are built to center around the new tagline:
Close to home, far from it all.
