top of page

ATL Collective

Client

Client

Client

Client

ATL Collective is a non-profit concert series built around a love for classic albums designed to grow the stage for Atlanta’s musical community.

Role

Lead Strategist and Copywriter.

Challenge

After 10 years, the newly positioned non-profit was in need of new language to reintroduce themselves to the world, a refreshed brand identity, and a sound strategy to make it all a reality.

Solution

All-encompassing brand language and a scalable brand system built to grow with the organization all centered around the new strategic positioning:

Stand With The Band.

ATLClogo-full.png
ATLC-About.png

Tagline &
Positioning

Brand Pillars

Mission & Vision Statements

ATLC-mission2.png
ATLC-vision2.png

New Brand Identity

Symbols were created to represent each brand pillar which came together as the new logo mark.

Pillar1.png
PIllar3.png
PIllar2.png
PIllar4.png
ATLC_IconCircle.png

Mark

Full Lockup

ATLClogo-full.png

Applied Brand

New Show Posters

We established a show poster template inspired by record collector and band ephemera to create unique promotional materials with a consistent look and feel that is distinctively ATL Collective. 

ATLC 2020 Rebrand(3).gif
ATLCrecord.png
ATLCposter2.png
ATLCposter3.png

Previous

Next

bottom of page