ATL Collective is a non-profit concert series built around a love for classic albums designed to grow the stage for Atlanta’s musical community.
Lead Strategist and Copywriter.
After 10 years, the newly positioned non-profit was in need of new language to reintroduce themselves to the world, a refreshed brand identity, and a sound strategy to make it all a reality.
All-encompassing brand language and a scalable brand system built to grow with the organization all centered around the new strategic positioning:
Stand With The Band.
Mission & Vision Statements
New Brand Identity
Symbols were created to represent each brand pillar which came together as the new logo mark.
New Show Posters
We established a show poster template inspired by record collector and band ephemera to create unique promotional materials with a consistent look and feel that is distinctively ATL Collective.