copywriter | creative director
ATL Collective
Client
Client
Client
Client
ATL Collective is a non-profit concert series built around a love for classic albums designed to grow the stage for Atlanta’s musical community.
Role
Lead Strategist and Copywriter.
Challenge
After 10 years, the newly positioned non-profit was in need of new language to reintroduce themselves to the world, a refreshed brand identity, and a sound strategy to make it all a reality.
Solution
All-encompassing brand language and a scalable brand system built to grow with the organization all centered around the new strategic positioning:
Stand With The Band.
Tagline &
Positioning
Brand Pillars
Mission & Vision Statements
New Brand Identity
Symbols were created to represent each brand pillar which came together as the new logo mark.
Mark
Full Lockup
Applied Brand
New Show Posters
We established a show poster template inspired by record collector and band ephemera to create unique promotional materials with a consistent look and feel that is distinctively ATL Collective.