Chick-fil-a Peach Bowl
The Chick-Fil-A Peach Bowl is one of College Football's most anticipated yearly Bowl games.
In their first year joining the prestigious "New Years Six" Bowl games, the Peach Bowl needed extra hype leading up to the game across their digital channels to drive excitement and ticket sales.
Since we couldn't know who would be playing in the bowl yet, we shifted focus to the unsung Bowl Game heroes with a series of digital commercials. Our odes to the Announcers, Security Guards, and T-Shirt Canon Guys was shared widely across social channels contributing to a sold out game and record viewership.