copywriter | creative director
Fatburger
Client
Client
Client
Client
Fatburger, part of the Fat Brands family of restaurants, is a historic and radpidly growing brand known as the "Last Great Hamburger Stand".
Role
Creative Director and Copywriter
Challenge
Fatburger was in need of a new website which accurately captured their history and quality with a more playful and modern approach and could also be replicated across the Fat Brands portfolio of restaurants.
Solution
A custom built website with a reorganized and highly explorable menu, tons of little animations and touches to engage visitors, and an easily replicable style which could be applied across Fat family of restaurants.
Loading Screen &
Landing
A simple loading animation
and immediate use of video
keeps visitors engaged as
soon as they land.
Homepage
Menu
We included an easy to
navigate version of the entire
restaurant menu on the
homepage to offer an
immersive homepage scrolling experience designed to increase online ordering conversions.
Menu Page
We optimized the menu
layout for an intuitive and
colorful scrolling experience.
(Check out that little burger
that builds as you scroll 🤌)
Franchising
With 17 brands in their
portfolio, it was important for
Fat Brands to feature their
other partners and franchise
opportunities. Bold imagery,
simple but eyecatching
animation, and a quick auto-
scroll give visitors a quick and
comprehensive view of all
the possibilities.
Mega Menu
